Add the Internet to Your Marketing Arsenal-Guerrilla Style!
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.
Learn how to use the internet Guerrilla style. Level the playing ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Softcover
Publisher: Entrepreneur Pr
Date Published: 2008-06-26
ISBN-13:9781599181943ISBN:1599181940
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9781599181943. read more
Binding: Paperback
Publisher: Entrepreneur Press
Date Published: 2008
ISBN-13:9781599181943ISBN:1599181940
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Paperback
Publisher: McGraw-Hill Education(Entrepreneur Press)
Date Published: 2008
ISBN-13:9781599181943ISBN:1599181940
Description: BRAND NEW PAPERBACK. 9 by 7.5 inches. (304 pages) the father of guerrilla marketing conquers the newest marketing frontier levinson offers you a step-by-step system on how to apply the proven guerrilla strategies to the ultimate marketing weapon, the inter*n*e*t*. its enormous appeal is the focus on how to achieve greater visibility and increased profits through energy, time and imagination rather than big marketing dollars. you learn how to level the playing field by gaining traffic to your ... read more
"Success in today's global economy is a challenge. You can't just hang your shingle and expect customers to know you exist and you can't just hire someone to do an advertising campaign and expect customers to flock to your door. The world just doesn't work that way anymore.
So what's the alternative? A great website? Persuasive email copy? Newsletters? Social networking? Podcasting? YouTube videos? Yes, all of the above and so much more. Today's entrepreneur has to make smart decisions and use all of the resources at his or her disposal in order to build up a successful business that withstands the test of time.
Guerrilla Marketing on the Internet is the guerrilla marketing book that every entrepreneur should read. Like all of the guerrilla marketing books, this book focuses on solid business practices such as knowing your customer and fulfilling their needs instead of just selling a product. With hundreds of ideas for low cost promotions this information will jumpstart any marketing program and place it on the track to success. So many opportunities exist on the Internet and this book makes it easy to take advantage of them."
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