About this title: "Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
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Binding: Paperback
Publisher: McGraw-Hill Higher Education
Date Published: 2008
ISBN-13:9780071287579ISBN:0071287574
Description: Fine. **International Edition** Light soiling on sides of book. Otherwise, in Brand New condition. No evidence of previous use. Rejected Items. read more
Binding: Paperback
Publisher: McGraw-Hill Higher Education
Date Published: 2008
ISBN-13:9780071287579ISBN:0071287574
Description: Acceptable. Cover may be damaged. Pages may have writing, but are intact. We ship daily Monday-Friday. Delivery Confirmation included on all domestic orders. read more
Binding: Paperback
Publisher: McGraw-Hill Higher Education
Date Published: 2008-05
ISBN-13:9780071287579ISBN:0071287574
Description: Very Good. No markings, No highlighting, clean inside and outside, 2nd edition; We ship daily and provide tracking numbersWe Beat the Lowest Amazon Prices All the time! ! ! read more
Binding: Paperback
Publisher: Mcgraw-Hill Education-Europe
Date Published: 2008
ISBN-13:9780071287579ISBN:0071287574
Description: New. Exploring the core principles that drive advertising, this book aims to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life". read more
Description: Like New. SHIPS FROM GERMANY. NO EXPEDITED SHIPPING! Allow 10-14 business days for delivery. Please always check the language in the product description section. Few left in stock-order soon. Selling online since 1995. Code: L20091122205143I. read more
Edition: 2Rev Ed
Binding: Softcover
Publisher: MCGRAW-HILL COLLEGE
ISBN-13:9780071287579ISBN:0071287574
Description: New. Please note that deliveries to addresses in the UK and Europe will be in 4-14 business days. Other countries should refer to Alibris standard times. ISBN10: 0071287574. read more
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