About this title: If the idea of starting a social media marketing campaign overwhelms you, the author of "Social Media Marketing: An Hour a Day" will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
Note: This is a general synopsis. Each listing is described below.
Binding: Paperback
Publisher: Sybex
Date Published: 2008
ISBN-13:9780470344026ISBN:0470344024
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Softcover
Publisher: Sybex Inc
Date Published: 2008-10-20
ISBN-13:9780470344026ISBN:0470344024
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780470344026. read more
Binding: Paperback
Publisher: JOHN WILEY AND SONS LTD Country = UNITED KINGDOM
Date Published: 2008
ISBN-13:9780470344026ISBN:0470344024
Description: BRAND NEW PAPERBACK. 432 pages. A guide to social media marketing. it introduces you to the basics, demonstrates how to manage details and describes how you can track results. it helps you learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, rss feeds, podcasts, and user-generated content sharing sites like youtube. illustrations (Paperback) read more
Binding: Trade paperback
Publisher: Wiley Publishing
Date Published: 2008
ISBN-13:9780470344026ISBN:0470344024
Description: Very good. No dust jacket as issued. Clean inside out, tight binding, very good cover. Trade paperback (US). Glued binding. 409 p. Contains: Illustrations. Audience: General/trade. read more
Binding: Trade paperback
Publisher: Wiley Publishing
Date Published: 2008
ISBN-13:9780470344026ISBN:0470344024
Description: New. No dust jacket as issued. Trade paperback (US). Glued binding. 409 p. Contains: Illustrations. Audience: General/trade. Brand New Softcover-Just Arrived from Publisher-Ships w/ Tracking # read more
Binding: Paperback
Publisher: John Wiley & Sons Inc
Date Published: 2008
ISBN-13:9780470344026ISBN:0470344024
Description: New. If the idea of starting a social media marketing campaign overwhelms you, the author of "Social Media Marketing: An Hour a Day" will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, ... read more
Description: New. A guide to social media marketing. It introduces you to the basics, demonstrates how to manage details and describes how you can track results. It helps you learn how to integrate social media metrics with traditional media measurements and how to lev... read more
Description: New. A guide to social media marketing. It introduces you to the basics, demonstrates how to manage details and describes how you can track results. It helps you learn how to integrate social media metrics with traditional media measurements and how to lev... read more
"Having just started a business online I knew Social Media was supposed to be a great way to draw traffic but had no idea how it work. On a personal level I had my own blogs, MySpace, Facebook, etc but that was for personal/friend reasons. This book is very informative on the subject and is written in such a way that it is very understandable and flowed nicely. It is broken up into one hour a day modules for learning. Each builds on itself. I personally found the modules enlightening (at least most of them anyway). Some, especially in the beginning, were exercises I'd pretty done on my own. This book is definitely worth the price."
The "Social Web" - the weave of "Social Media" Internet sites - is the dominant environment favored by many young consumers, the place where they connect with one another. Contemporary marketing requires having a robust presence on the social Web, but its array of media choices can be confounding. The sites' obscure names - Ning, Ping, Pluck, Plurk, Bebo, Orkut, Plaxo, Minggl - reveal little, and they seem distinctly unwelcoming to overt marketing and advertising. That means your company must handle its online promotion according to the social Web's accepted customs and protocols. Plus, your program must have panache to engage network members. To promote effectively via the social Web, you need a knowledgeable guidebook. getAbstract recommends this hands-on manual by social media marketing whiz Dave Evans. He expertly deciphers the social Web, and explains how to plan and implement a social media marketing campaign with a practical one-hour-a-day schedule. He even details what social Web marketers must not do. That's a handy thing to know in the online jungle, where this insightful book can help you penetrate the social media marketing maze."
"This book wasn't really what I expected. I was hoping for something a little more like Marketing For Dummies instead of a college textbook. It went a little too deeply into marketing principles and theories and a little less into concrete, step by step processes.
Although, I could see the value for a college marketing class. I'm still trying to work my way through it. But I really have to gear myself up."
"This is a fabulously comprehensive guidebook for anyone interested in marketing themselves via social media. Obviously, not a cover-to-cover read, but highly informative and valuable resource."
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