About this title: Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Product Management".
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Description: BRAND NEW HARDBACK. 9.201 by 7.5 inches. (552 pages) written with a managerial focus, new product management by crawford and di beneditto is useful to the practicing new products manager. along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. the authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. many new examples, cases, and research along with the ... read more
Description: New. Please note that deliveries to addresses in the UK and Europe will be in 4-14 business days. Other countries should refer to Alibris standard times. ISBN10: 0071263365. read more
Binding: Hardcover
Publisher: McGraw-Hill/Irwin
Date Published: 2007
ISBN-13:9780073529882ISBN:0073529885
Description: Fine. 0073529885 Pub date: 2007. Condition: Fine. Has some spine separation, otherwise like new condition. We are a tested and proven company with over 400, 000 satisfied customers since 1997. Choose expedited shipping for much faster delivery. Delivery confirmation on all. read more
Binding: Hardcover
Publisher: McGraw-Hill/Irwin
Date Published: 2007
ISBN-13:9780073529882ISBN:0073529885
Description: Good. Ships from store stock. We pull the best copy available. Used books may have highlighing and normal wear and may not have valid website pin codes, Web CT codes, or other supplements such as CDs. Satisfaction guaranteed. 100% Satisfaction Guaranteed. read more
Binding: Hardcover
Publisher: McGraw-Hill College
Date Published: 2008
ISBN-13:9780073529882ISBN:0073529885
Description: Hardcover. Almost new condition. Almost new condition. SKU: 25133748 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780073529882 Almost new condition. Almost new condition. SKU: 25133748 All orders shipped within 1 business day. 14 day money back guarantee. read more
Binding: Hardcover
Publisher: McGraw-Hill College
Date Published: 2008
ISBN-13:9780073529882ISBN:0073529885
Description: Hardcover. New Condition. SKU: 23763654 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780073529882 New Condition. SKU: 23763654 All orders shipped within 1 business day. 14 day money back guarantee. read more
Binding: Hardcover
Publisher: McGraw-Hill College
Date Published: 2008
ISBN-13:9780073529882ISBN:0073529885
Description: Hardcover. New Condition. SKU: 23884898 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780073529882 New Condition. SKU: 23884898 All orders shipped within 1 business day. 14 day money back guarantee. read more
Description: Good in very good dust jacket. Glued binding. Paper over boards. 558 p. Contains: Illustrations. Audience: General/trade. Good condition. US student edition. Ships out quickly. read more
Description: Good in very good dust jacket. Glued binding. Paper over boards. 558 p. Contains: Illustrations. Audience: General/trade. Good condition. US student edition. Ships out quickly. read more
Description: Good in very good dust jacket. Glued binding. Paper over boards. 558 p. Contains: Illustrations. Audience: General/trade. Good condition. US student edition. Ships out quickly. read more
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