About this title: "Marketing: Principles and Perspectives, 5E" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. "Marketing, 5e" offers the latest coverage and quality supplements. The perspectives approach is present in the fifth edition; however, the over-riding theme ...
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Description: Good in good dust jacket. Good shape and condition. Textbook only. We send best copy available. QQbookswarehouse, one thousand happy customers. Textbooks are sold as is, may or may not include supplementary material. We strive to serve you in the best... Audience: General/trade. read more
Binding: Paperback
Publisher: McGraw-Hill/Irwin
Date Published: 2005
ISBN-13:9780073225692ISBN:007322569X
Description: Good. Slight wear, mildew or coloring. May have minimal highlights or markings on some pages. Ships within 24 business hours from SC. Satisfaction Guaranteed! read more
Description: Very Good. 5th Edition. 2005 Paperback. Orders usually ship on or before next business day. May have highlighting. We send best copy available. read more
Binding: Softcover
Publisher: McGraw-Hill College
Date Published: 2007
ISBN-13:9780073225692ISBN:007322569X
Description: Good. Paperback. May include moderately worn cover, writing, markings or slight discoloration. CD-ROM Not Included; REGISTRATION CODE Invalid; May include moderately worn cover, writing, markings or slight discoloration. SKU: 24641101 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780073225692. read more
Binding: Softcover
Publisher: McGraw-Hill College
Date Published: 2007
ISBN-13:9780073225692ISBN:007322569X
Description: Very good. Paperback. Good Used. CD-ROM Not Included; REGISTRATION CODE Invalid; Has minor wear and/or markings. SKU: 23440672 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780073225692. read more
Binding: PAPERBACK
Publisher: McGraw-Hill/Irwin
Date Published: 2005
ISBN-13:9780073225692ISBN:007322569X
Description: Fine. 007322569X Pub date: 2005. Condition: Fine. CD-ROM not included. Includes on-line resource code. We are a tested and proven company with over 400, 000 satisfied customers since 1997. Choose expedited shipping for much faster delivery. Delivery confirmation on all US. read more
Description: Very good in very good dust jacket. Very good shape and condition. Us edition. Textbook only! We send best copy available. UniversityStore1908, one thousand happy customers. Textbooks are sold as is, may or may not include supplementary material. We... Audience: General/trade. read more
Description: Very good in very good dust jacket. Excellent condition! This is NOT the US hard cover. This is the soft cover international edition with IDENTICAL content to the US hard cover. Satisfaction is guaranteed. If for any reason you cannot use this book in your class, a full refund will be offered. Why pay more? read more
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