About this title: MKTG 2 delivers exactly what today's students need a and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, ...
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Note: This is a general synopsis. Each listing is described below.
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Fair. [ No Hassle 30 Day Returns ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Torn pages: NO ] [ Broken Seams: NO ] Publisher: South-Western College Pub Pub Date: 2/14/2008 Binding: Paperback Pages: 326. read more
Binding: Trade paperback
Publisher: South Western Educational Publishing
Date Published: 2008
ISBN-13:9780324659801ISBN:0324659806
Description: Very good. No dust jacket as issued. Trade paperback (US). Glued binding. 326 p. Contains: Illustrations. Audience: General/trade. NEVER USED INSTRUCTOR'S EDITION SAME AS STUDENT EDITION WITH PUBLISHER'S MARKING ON COVER. read more
Description: Good. [ No Hassle 30 Day Returns ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Torn pages: NO ] [ Broken Seams: NO ] Publisher: South-Western College Pub Pub Date: 2/14/2008 Binding: Paperback Pages: 326. read more
Binding: Trade paperback
Publisher: South Western Educational Publishing, 14014
Date Published: 2009
ISBN-13:9780324659801ISBN:0324659806
Description: Good. No dust jacket as issued. Trade paperback (US). Glued binding. 326 p. Contains: Illustrations. Audience: General/trade. I have for sale a GOOD CONDITION softbound college textbook of 326 pages titled " MKTG2 " 08-09 Student Edition, written by Charles Lamb, Joseph Hair Jr., and Carl McDaniel and published in 2009 by South-Western Cengage Learning. THIS TEXTBOOK COMES WITH AN UNSCRATCHED ACCESS CODE ( ISBN 0-324-65980-6 ) (14014) This textbook has minor cover, corner, and edge wear. The ... read more
Binding: Trade paperback
Publisher: South Western Educational Publishing, 15205
Date Published: 2009
ISBN-13:9780324659801ISBN:0324659806
Description: Good. No dust jacket as issued. Trade paperback (US). Glued binding. 326 p. Contains: Illustrations. Audience: General/trade. I have for sale a GOOD CONDITION softbound college textbook of 326 pages titled " MKTG2 " 08-09 Student Edition, written by Charles Lamb, Joseph Hair Jr., and Carl McDaniel and published in 2009 by South-Western Cengage Learning. THIS TEXTBOOK COMES WITH AN UNSCRATCHED ACCESS CODE ( ISBN 0-324-65980-6 ) (15205) This textbook has minor cover, corner, and edge wear. The ... read more
Binding: Trade paperback
Publisher: South Western Educational Publishing, 17959
Date Published: 2009
ISBN-13:9780324659801ISBN:0324659806
Description: Good. No dust jacket as issued. Trade paperback (US). Glued binding. 326 p. Contains: Illustrations. Audience: General/trade. I have for sale a GOOD CONDITION softbound college textbook of 326 pages titled " MKTG2 " 08-09 Student Edition, written by Charles Lamb, Joseph Hair Jr., and Carl McDaniel and published in 2009 by South-Western Cengage Learning. THIS TEXTBOOK COMES WITH AN UNSCRATCHED ACCESS CODE ( ISBN 0-324-65980-6 ) (17959) This textbook has moderate cover, corner, and edge wear. The ... read more
"I used this book for a challenge class and found it clear, helpful, easy to use and interesting to read. The online quizzes that come with it are a huge help and the information cards at the back are an amazing study guide. This book looks good and is interesting, making it much easier to follow and remember."
"I'm not a big fan of marketing, so I'm probably a bit biased in my rating. The informatin was well laid out and easy to follow. I really liked the format of the book. It was designed to be more like a magazine than a book, which made it easy to carry around and study from. I liked the study cards in the back of the book as well. I would do a final review of them right before my exams and the information was very useful. This was assigned for school, but I thought it was interesting to read in general, which is rare for a textbook."
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