About this title: "Essentials of Contemporary Advertising, 1/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This ...
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Note: This is a general synopsis. Each listing is described below.
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: McGraw-Hill/Irwin
Date Published: 2006
ISBN-13:9780073136660ISBN:0073136662
Description: Acceptable. Book may have underlining, highlighting, or notes throughout All orders processed within 2 business days. Ships from Foxboro MA. read more
Binding: Trade paperback
Publisher: Irwin/McGraw-Hill, 16824
Date Published: 2007
ISBN-13:9780073136660ISBN:0073136662
Description: Good. No dust jacket as issued. Trade paperback (US). Glued binding. 592 p. Audience: General/trade. I have for sale a GOOD CONDITION softbound college textbook of 558 pages titled " ESSENTIALS OF CONTEMPORARY ADVERTISING " 1st Edition, written by William Arens and David Schaefer and published in 2007 by McGraw-Hill. ( ISBN 0-07-313666-2 ) (16824) This textbook has minor cover, corner, and edge wear. The cover corners are lightly curled. There is some scuffing on the cover edges. The finish is ... read more
Binding: Trade paperback
Publisher: Irwin/McGraw-Hill, 14098
Date Published: 2007
ISBN-13:9780073136660ISBN:0073136662
Description: Good. No dust jacket as issued. Trade paperback (US). Glued binding. 592 p. Audience: General/trade. I have for sale a GOOD CONDITION softbound college textbook of 558 pages titled " ESSENTIALS OF CONTEMPORARY ADVERTISING " 1st Edition, written by William Arens and David Schaefer and published in 2007 by McGraw-Hill. ( ISBN 0-07-313666-2 ) (14098) This textbook has moderate cover, corner, and edge wear. The finish is somewhat dulled or smeared from use and handling. Fanning through the pages I ... read more
Binding: Trade paperback
Publisher: Irwin/McGraw-Hill, 17532
Date Published: 2007
ISBN-13:9780073136660ISBN:0073136662
Description: Good. No dust jacket as issued. Trade paperback (US). Glued binding. 592 p. Audience: General/trade. I have for sale a GOOD CONDITION softbound college textbook of 558 pages titled " ESSENTIALS OF CONTEMPORARY ADVERTISING " 1st Edition, written by William Arens and David Schaefer and published in 2007 by McGraw-Hill. ( ISBN 0-07-313666-2 ) (17532) This textbook has moderate cover, corner, and edge wear. The finish is somewhat dulled and smeared from use and handling. There is a page length ... read more
Binding: Trade paperback
Publisher: Irwin/McGraw-Hill, 16823
Date Published: 2007
ISBN-13:9780073136660ISBN:0073136662
Description: Good. No dust jacket as issued. Trade paperback (US). Glued binding. 592 p. Audience: General/trade. I have for sale a GOOD CONDITION softbound college textbook of 558 pages titled " ESSENTIALS OF CONTEMPORARY ADVERTISING " 1st Edition, written by William Arens and David Schaefer and published in 2007 by McGraw-Hill. ( ISBN 0-07-313666-2 ) (16823) This textbook has moderate cover, corner, and edge wear. The cover corners and a number of the internal page corners are folded. The cover corners ... read more
Binding: Trade paperback
Publisher: Irwin/McGraw-Hill, 17531
Date Published: 2007
ISBN-13:9780073136660ISBN:0073136662
Description: Good. No dust jacket as issued. Trade paperback (US). Glued binding. 592 p. Audience: General/trade. I have for sale a GOOD CONDITION softbound college textbook of 558 pages titled " ESSENTIALS OF CONTEMPORARY ADVERTISING " 1st Edition, written by William Arens and David Schaefer and published in 2007 by McGraw-Hill. ( ISBN 0-07-313666-2 ) (17531) This textbook has minor to moderate cover, corner, and edge wear. The cover has a slight curl, and the cover corners ares slightly curled and split, ... read more
Binding: Trade paperback
Publisher: Irwin/McGraw-Hill, 14056
Date Published: 2007
ISBN-13:9780073136660ISBN:0073136662
Description: Good. No dust jacket as issued. Trade paperback (US). Glued binding. 592 p. Audience: General/trade. I have for sale a VERY GOOD CONDITION softbound college textbook of 558 pages titled " ESSENTIALS OF CONTEMPORARY ADVERTISING " 1st Edition, written by William Arens and David Schaefer and published in 2007 by McGraw-Hill. ( ISBN 0-07-313666-2 ) (14056) This textbook has very minor cover, corner, and edge wear. The forward edge of the front cover is slightly curled. Fanning through the pages I ... read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: BRAND NEW PAPERBACK. 10.902 by 8.5 inches. (592 pages) essentials of contemporary advertising, 2/e by william arens and david schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. the authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. this approach truly transcends the conceptual and propels students into an exciting and practical ... read more
Edition: 2 REV ED
Binding: Paperback
Publisher: MCGRAW-HILL EDUCATION-EUROPE Country = UNITED STATES
Date Published: 2008
ISBN-13:9780073380971ISBN:0073380970
Description: BRAND NEW PAPERBACK. 592 pages. Explores the core principles that drive advertising. illustrations edition 2 rev ed (Paperback) read more
Description: Very Good. 1st Edition. 2006 Paperback. Orders usually ship on or before next business day. May have highlighting. We send best copy available. read more
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