About this title: Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing," making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. "Marketing" and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
Note: This is a general synopsis. Each listing is described below.
Edition: Not a teacher edition. Not a foriegn edition.
Binding: Trade paperback
Publisher: McGraw-Hill
Date Published: 2008
ISBN-13:9780073381176ISBN:0073381179
Description: Very good. No dust jacket as issued. Cover creased. M-Powered Student packet unopened and intact. Priced to sell quick to ship. This is the required American university text. No writing, highlighting, tears or dog-ears. read more
Description: Fair. 0073381179 Textbook Student edition. CD NOT INCLUDED. Front cover is absent. Back cover is absent. Heavy wear, wrinkling, creasing, or tears on the cover and spine. Good binding. NO apparent loose pages. NO apparent missing pages. May have unnoticed missing pages, as this is a USED book and pages get lost easily. Light writing and highlighting. Light wrinkling from liquid damage. Does not affect the text. Marker on cover or bottom edge of book. ct. read more
Binding: Hardcover
Publisher: McGraw Hill
Date Published: 2009
ISBN-13:9780073381176ISBN:0073381179
Description: Good. Hardcover. Used. CD-ROM Not Included. May include moderately worn cover, writing, markings or slight discoloration. SKU: 23881636 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780073381176. read more
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