About this title: Exploring Direct and Relationship Marketing, offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, drawing from practical experience of many companies and practiotioners. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses. Exploring Direct and Relationship Marketing 2/e examines the theory of ...
read more
Note: This is a general synopsis. Each listing is described below.
Binding: Paperback
Publisher: Thomson Learning
Date Published: 2004
ISBN-13:9781861529015ISBN:1861529015
Description: Good. All orders are dispatched from our UK warehouse within one working day. Established in 2004. No quibble refund if not completely satisfied. read more
Binding: Paperback
Publisher: INTL THOMSON BUSINESS PR
Date Published: 2004
ISBN-13:9781861529015ISBN:1861529015
Description: Exploring Direct and Relationship Marketing, offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical a... read more
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
