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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

by John Medina

About this title: See how the brain works while using it in the process of reading this book! Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - like that physical activity boosts your brain power.How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat new information? Is it true that men and women have different brains?In "Brain Rules", Dr. John Medina, a molecular biologist, shares his lifelong ... read more

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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & Dvd)

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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

by John Medina

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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

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Edition: Reprint Binding: Paperback Publisher: Perseus Distribution Services Date Published: 2009 ISBN-13: 9780979777745 ISBN: 0979777747

Description: New. A molecular biologist shares his lifelong interest in how the brain sciences might influence the way people teach their children and the way they work. "Brain Rules" is one of the most...useful books of our time--Garr Reynolds, author "Presentati... read more

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Brain Rules

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Description: New. Tells how the brain sciences might influence the way we teach our children and the way we work. This book describes a brain rule-what scientists know for sure about how our brains work. It also offers transformative ideas for our daily lives. read more

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goodreads rating 5 out of 5 5 out of 5
Sep 27, 2009
By Erik, Seattle, WA

"Medina, the latest guru in popular neuroscience theory as it applies to human learning, has published one of the most succinct books to date on the subject. His twelve principles effortlessly detail the major scientific findings of how humans learn best by explaining them all in layman's terms. Some of them are really no-brainers (ha!): getting exercise helps stimulate cognition (yet another reason that schools which eliminate recess at the elementary level are doomed to fail in their drive to increase test scores at any cost), getting adequate sleep, or even the fact that different brains think differently.

However, there was one a-ha moment when reading principle number four - People don't pay attention to boring things - that connects directly with my instruction as a teacher in an elementary classroom. That is, not only does an emotional reaction help increase learning, but humans (both adults in workplace settings, as well as young adults in our education system) can only pay attention to a traditional stand-and-deliver lecture for no more than ten minutes. After that, our brains "check out" unless we are asked to do something, process the information through talking, or by having the lecturer tell a story that evokes an emotional response in the audience. My own instructional practice has been focused in recent years on delivering a mini-lesson to my young elementary school students that is five-to-ten minutes at most, and which aims for them to do something - whether is be having a discussing, writing, reading, or solving a math or science problem - immediately after that. A best practice by any measure.

Although the field of neuroscience and human cognition is still a relatively new field with preliminary findings - twenty-five years young, by my estimate -- some of these can and should be implemented in both classrooms and boardrooms post haste. We've precious little time to waste, and Medina is one to listen to if we want to seriously improve teaching and learning here in the first years of the twenty-first century."

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goodreads rating 4 out of 5 4 out of 5
Jul 22, 2009
By David, Orem, UT

"The author is a molecular biologist who has extensively studied human brain development. His research and writings (magazine column) over the years led to this attempt to describe aspects of brain function. He describes and expounds on twelve "rules" about intellect, thinking, memory, etc. They include things like the role of exercise and sleep in increasing brain power, how the brain might have evolved in pre-historic times, aspects of short-term and long-term memory, etc. A few of the chapters seemed tedious with inadequate evidence or defense of the hypothesis, but most were enjoyable and thought-provoking (haha).

This book takes the interesting approach of referring heavily to a website for references, detailed information, additional tutorials and exercises, etc. I hope more books do that!

The author reads this book in the audio version, and has this odd quirk of getting into a squeaky, adolescent-like voice now and then; very annoying to me."

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goodreads rating 3 out of 5 3 out of 5
Apr 24, 2009
By Allisonperkel, Somerville, MA

""Brain Rules" is an enjoyable, fast read about common sense things we should know about the brain that we either don't know or that we ignore. Overall there are 12 areas that Mr Medina covers:
Exercise, Survival, Wiring, Attention, Short and long term memory, sleep, stress, sensory integration, vision, gender and exploration.

In all the cases he shows how actions we take can help or harm the brain and learning. There isn't a lot of depth here, its written with a very non science audience in mind. If you are looking for something rigorous, look elsewhere. However if you just want to get the gist, "Brain Rules" is a good start."

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goodreads rating 4 out of 5 4 out of 5
Apr 16, 2009
By Nancy, Idaho Falls, ID

"Everyone should read this book.

Medina provides a highly accessible discussion about "brain science." I will never take my brain function for granted again and have a much better understanding of why I think like I do.

Although I have heard dozens of times that not sleeping enough, not eating properly, not exercising all have extremely detrimental effects on thinking ability, this author explains the consequences in scientific detail.

Medina also provides a tantalizing snippit of the scientifically based differences in brain functioning in the genders and finally provides an explanation that makes it clear: neither gender "brain function" is better, they are just different and tells you how and why. A key concept in understanding gender differences in brain functioning is the basis that memory is inextricably tied to emotions. If you "emotionally" process information, you remember it longer and better and in more detail. So when men get confused and frustrated about how "emotional" women are? Just know: our brains are processing more detailed information than yours and therefore we have more to respond to emotionally. We will also remember that information longer, better, and in more detail.

Explains a lot, huh?"

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Overall customer rating:
4.2 out of 5 4.2 out of 5
12 of 12 (100%) customers said they would recommend this book to a friend.

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