About this title: Religious marketing used to consist of a sign in front of the church with some clever saying. Today mega churches send e-mails every day. Mega church leaders promote a generalized Christianity, sometimes with not even a cross in evidence. They are designed to appeal to everyone and to offend no one. And they are attracting worshippers who are leaving the mainstream denominations. Jim Twitchell examines the phenomenon of religion today, often from the inside, as he travels to traditional churches and mega churches, analyzing their success at attracting new customers and retaining the old ones. ...
read more
Note: This is a general synopsis. Each listing is described below.
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Simon & Schuster
Date Published: 2007-09-18
ISBN-13:9780743292870ISBN:0743292871
Description: New. Brand new book from a bulk purchase. This book has never been sold, circulated or read. It has been carefuly inspected and is flawless, new condition, shelved flat here in our dry warehouse. MendoPower Employment Services carefully packs each book in high-quality bubble lined, envelopes. We appreciate your business and welcome any questions. WE have one of the most extensive collections of Northern California authors and books anywhere. Also, anything ever written on journalism! anywhere. ... read more
Edition: 1st edition
Binding: Hardcover
Publisher: Simon & Schuster
Date Published: 9/18/2007
ISBN-13:9780743292870ISBN:0743292871
Description: New. 0743292871 May show signs of shelf wear. Choose EXPEDITED shipping, receive in 2-5 business days. Please email with questions. read more
Binding: Hardcover
Publisher: Simon & Schuster 2007
Date Published: 2007
ISBN-13:9780743292870ISBN:0743292871
Description: ISBN 0743292871. Hardback. First Printing. Very good plus condition book in a Very good plus condition dustjacket, with slight creasing to top edge of jacket spine. Tight, bright, attractive copy with no markings to the book. $26.00 original price is present and unclipped on front flap of dustjacket. read more
Binding: Hardcover
Publisher: Simon & Schuster
Date Published: 2007-09-18
ISBN-13:9780743292870ISBN:0743292871
Description: NEW. Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780743292870. read more
Binding: Hardcover
Publisher: Simon & Schuster
Date Published: 2007
ISBN-13:9780743292870ISBN:0743292871
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Hardcover
Publisher: Simon & Schuster
Date Published: 2007
ISBN-13:9780743292870ISBN:0743292871
Description: New, Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory. read more
Binding: Hardcover
Publisher: Simon & Schuster
Date Published: 2007
ISBN-13:9780743292870ISBN:0743292871
Description: New, Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory. read more
Binding: Hardcover
Publisher: Simon & Schuster
Date Published: 2007
ISBN-13:9780743292870ISBN:0743292871
Description: Fine in fine dust jacket. TWITCHELL, JAMES Shopping For God. 1st US hardcover edition/1st printing. Fine in a like unclipped jacket. ISBN 0743292871 read more
"This book feels like a combination scholarly book on advertising and a popular business book on brand management (too often its religious history is done in the non-scholarly half - for example, Finney took the anxious bench from the early Methodists and not the other way round). The subtitle about Christianity being in your face does not seem to be a correct description of the book I read, though it might be a good marketing tool.
Twitchell wants to make broad, bold claims (such as church built advertising in the 19th c., now the church is relearning from pros in the 21st c.) as well as normative judgements. But he hardly wants to do the real research. Instead we get a series of small church visits and a review of some feeble advertising campaigns. Twitchell can be hilarious, but in the end it is never entirely convincing, feels much more like writing technique and opinion rather than carefully, constructed argument or prophetic insight. In the end, the business book overwhelms the scholarship. And as a further aside, for a person of faith, his functional description of religion as entirely consumer driven product overstates the case (though I for one would wish the overstatement even greater than it really is here in 21st century America)."
"Although I enjoy social criticism of contemporary evangelicals and this book provides some inside, at place Twitchell lack's academic balance and at times makes unnecessary fun of them."
"I enjoyed reading this book because the author is intelligent and shares a large number of firsthand impressions in an accessible, diverting fashion. However, based on my own knowledge of my own denomination, he didn't understand well either its history or motivations. If he was shallow and inaccurate on that count, about how many other denominations and churches is he also an unreliable chronicler? I hesitate to consider this book other than light nonfiction by someone who wants to share his impressions of various churches."
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
rating
