About this title: This volume addresses competition and coexistence within and among media organizations and industries. The work is situated in the field of media economics and management and the central question underlying the theory and data presented is: how is it that media firms, as well as entire industries exist and persist over time despite what often ...
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Binding: Hardback
Publisher: Taylor & Francis(Routledge)
Date Published: 2002
ISBN-13:9780805837872ISBN:0805837876
Description: BRAND NEW HARDBACK. This book addresses competition between and within media industries, looking at what is at stake and how the competition is structured. it will be of interest to media researchers, economists, and others in the media industries. this volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. addressing competition within and among media ... read more
Description: New. PLEASE NOTE: All books are promptly imported from the UK using DHL or Royal Mail international mail WITH TRACKING NUMBER. Delivery is typically 5-10 working days. Please do not select expedited shipping. Professional and reliable bookseller (est.1987). This book addresses competition between and within media industries, looking at what is at stake and how the competition is structured. It will be of interest to media researchers, economists, and others in the media industries. read more
Description: New. PLEASE NOTE: All books are promptly shipped from our UK warehouse using Royal Mail International Priority mail. Heavier or more expensive books are shipped with a TRACKING NUMBER. Professional and reliable bookseller (est.1987). This book addresses competition between and within media industries, looking at what is at stake and how the competition is structured. It will be of interest to media researchers, economists, and others in the media industries. read more
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