About this title: Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up ...
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Binding: Hardcover
Publisher: Perseus Books Group
Date Published: 06/2007
ISBN-13:9780465002177ISBN:046500217X
Description: Very good in very good dust jacket. Very Good, In very good dust jacket. Glued binding. Paper over boards. With dust jacket. 226 p. Contains: Illustrations. read more
Description: Good. 0465003575 Thanks for looking at bookhaven1. these books may have shelf wear hardcover books may have missing or torn Dust Jackets. read more
Description: Fine. Almost in new condition. Book shows only very slight signs of use. Cover and binding are undamaged and pages show minimal use. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. 0465003575 Book could have shelf wear, or a bump, or sunfade to edges. These are new unread books from the publisher with one of these conditions. See are feedback as customers are satisfied in how we grade our books. Has remainder mark. Fast shipping and customer service is our number 1 priority! read more
"I thought the book was interesting, though I just wasn't impressed with it. Frank took real essays from students as well as some well-known economists on everyday enigma explaining by economic theories. It was similar to Freakonomics, though not exactly the same. I'm not sure why I can't get into the book. I was hoping for more, instead of short pieces. I still learned something..."
"this book is sort of a "All I've ever learned I've learned in kindergarten" type book. I wasn't sure I would like the book at first, but as I've gotten into it I've learned quite a bit about the psychology behind economic events. The one that struck home was the thought process of returning to a store to report receiving too much change, but never returning if the store failed to charge you for something. it happened to me and I did just as the author said I would. Makes me wonder what I'll do the next time it happens"
"I really enjoyed reading this book. It as interesting to discover that so many decisions are made based on pure economic reasoning.
As the book cover indicates, there is a reason why milk is sold in rectangular containers, whereas sodas are sold in circular ones. The reason is that milk needs to be refrigerated, which means that grocery stores have to pay extra to store it on shelves, which means that they need to maximize the amount of shelf space available. Also, sodas are meant to be consumed in cans, which don't require a cup (unlike milk), and can be stored without refrigeration.
"Intriguing, but there was just too much that wasn't proven fact. Some of the explanations were good rationalizations based on the theory they were trying to exemplify but seemed unrealistic in general. Some were spot on though. I think I did leave with an overall better understanding of economic theory, but since I do like the numbers and equations I think I'll also have to look for a more standard economics text."
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