About this title: It is clear that marketing has changed significantly in the past few decades. So much so that in 2004 and again in 2007, the American Marketing Association redefined the word 'marketing' itself. Grewal/Levy wrote the first 'Principles of Marketing' text from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and package on the market. Other themes that ...
read more
Note: This is a general synopsis. Each listing is described below.
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: McGraw-Hill/Irwin
Date Published: 2008-01-07
ISBN-13:9780077240806ISBN:0077240804
Description: Very Good. The online access code is still sealed, unused. Pages bright and clean; wear to corners. The review cards are included. ISBN 0077240804. read more
Binding: Hardcover
Publisher: Irwin/McGraw-Hill, 16503
Date Published: 2008
ISBN-13:9780073049021ISBN:0073049026
Description: Fair. No dust jacket. Glued binding. Paper over boards. 536 p. Contains: Illustrations. Audience: General/trade. I have for sale a FAIR CONDITION hardbound textbook of 536 pages titled " MARKETING " written by Dhruv Grewal and Michael Levy and published in 2008 by McGraw Hill Irwin ( ISBN 0-07-304902-6 ) (16503) This textbook has very minor cover wear. Thumbing through the pages, I found a considerable amount of markings and/or highlighting, primarily excessive yellow highlighting throughout ... read more
Description: BRAND NEW HARDBACK. 11.201 by 8.598 inches. (720 pages) it is clear that marketing has changed significantly in the past few decades. so much so, that in 2004 and again in 2007, the american marketing association redefined the word marketing itself. grewal/levy is the first principles of marketing text to be written from the ground up using the new definition and its value focus. in keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked ... read more
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
Binding: Paperback
Publisher: McGraw Hill India
Date Published: 2008
ISBN-13:9780070667112ISBN:007066711X
Description: Good. International edition, India. Cover has minimal edge wear and corners slightly rubbed. Pages are clean and free of any noticeable marks or highlighting! ! Pages are intact but are separating slightly from the spine. FAST SHIPPING W/USPS TRACKING! ! ! read more
Binding: Softcover
Publisher: McGraw-Hill/Irwin
Date Published: 2009
ISBN-13:9780077240806ISBN:0077240804
Description: Paperback. All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. REVIEW CARDS/ACCESS CODE Not Included. All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU: 24264007 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780077240806 All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. REVIEW CARDS/ACCESS CODE Not Included. ... read more
Binding: Softcover
Publisher: McGraw-Hill/Irwin
Date Published: 2009
ISBN-13:9780077240806ISBN:0077240804
Description: Paperback. All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. REVIEW CARDS/ACCESS CODE Not Included; All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU: 24300228 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780077240806 All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. REVIEW CARDS/ACCESS CODE Not Included; ... read more
Binding: Softcover
Publisher: McGraw-Hill/Irwin
Date Published: 2009
ISBN-13:9780077240806ISBN:0077240804
Description: Fair. Paperback. All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. REVIEW CARDS/ACCESS CODE Included. All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU: 25168728 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780077240806. read more
Binding: PAPERBACK
Publisher: McGraw-Hill/Irwin
Date Published: 2008
ISBN-13:9780077240806ISBN:0077240804
Description: Very Good. 0077240804 Pub date: 2008. Condition: Very Good. Has moderate shelf wear. Great used condition. Includes on-line resource code. We are a tested and proven company with over 400, 000 satisfied customers since 1997. Choose expedited shipping for much faster delivery. read more
Binding: Softcover
Publisher: McGraw-Hill/Irwin
Date Published: 2009
ISBN-13:9780077240806ISBN:0077240804
Description: Paperback. May include moderately worn cover, writing, markings or slight discoloration. REVIEW CARDS/ACCESS CODE Not Included; May include moderately worn cover, writing, markings or slight discoloration. SKU: 24301429 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780077240806 May include moderately worn cover, writing, markings or slight discoloration. REVIEW CARDS/ACCESS CODE Not Included; May include moderately worn cover, writing, markings or slight ... read more
Binding: Softcover
Publisher: McGraw-Hill/Irwin
Date Published: 2009
ISBN-13:9780077240806ISBN:0077240804
Description: Paperback. May include moderately worn cover, writing, markings or slight discoloration. REVIEW CARDS/ACCESS CODE Not Included; May include moderately worn cover, writing, markings or slight discoloration. SKU: 23882409 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780077240806 May include moderately worn cover, writing, markings or slight discoloration. REVIEW CARDS/ACCESS CODE Not Included; May include moderately worn cover, writing, markings or slight ... read more
Description: Fair. 0077240804 Great condition. Most of our copies have little to no marks or highlighting. Cover and corners show minor to moderate wear. Spine great; no loose or missing pages. Questions welcome. read more
"It was required for my Marketing class so I didn't have much of a choice. It has some valuable information, but there is often too much going on for every page. Occasionally hard to know where to focus. I did learn what I needed though, so its okay"
"This is the best combination of learning materials I've had in my college career. The lessons are comprehensive and thorough. Every activity builds and reinforces your knowledge. I aced my class!"
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
