About this title: This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
Note: This is a general synopsis. Each listing is described below.
Your search:Books»The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly(45 available copies)
Binding: Paperback
Publisher: JOHN WILEY AND SONS LTD Country = UNITED KINGDOM
Date Published: 2008
ISBN-13:9780470379288ISBN:0470379286
Description: BRAND NEW PAPERBACK. 320 pages. Suitable for marketers, this book shows how to leverage the potential that web-based communication offers their businesses. it includes a step-by-step action plan for harnessing the power of the inter*n*e*t* to create compelling messages, get them in front of customers, and lead those customers into the buying process. (Paperback) read more
Binding: Hardback
Publisher: JOHN WILEY AND SONS LTD Country = UNITED KINGDOM
Date Published: 2007
ISBN-13:9780470113455ISBN:0470113456
Description: BRAND NEW HARDBACK. 304 pages. Shows you how to leverage the potential that web-based communication offers your business. this guide includes a step-by-step action plan for harnessing the power of the inter*n*e*t* to create compelling messages, get them in front of customers, and lead those customers into the buying process. (Hardback) read more
Binding: Hardback
Publisher: Wiley New York
Date Published: 2007
ISBN-13:9780470113455ISBN:0470113456
Description: BRAND NEW HARDBACK. 221 by 149 mm. The inter*n*e*t* has profoundly changed the way people communicate and interact with each other. but it has also changed the way businesses communicate with their customers (and those who they want to be customers). in the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a pr firm. today the rules have changed entirely. the new rules of marketing and pr shows you how to leverage the potential that ... read more
Description: Good. 0470379286 US STUDENT EDITION. BOOK IS A GOOD CONDITION. WILL SHIP WITHIN 24 HOURS WITH DELIVERY CONFORMATION AND TRACKING NUMBER. read more
Binding: Paperback
Publisher: John Wiley & Sons Inc
Date Published: 2008
ISBN-13:9780470379288ISBN:0470379286
Description: New. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying... read more
Binding: Hardback
Publisher: John Wiley and Sons Ltd
Date Published: 2007
ISBN-13:9780470113455ISBN:0470113456
Description: New. Shows you how to leverage the potential that Web-based communication offers your business. This guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead... read more
"This is a fantastic introduction to marketing on the internet; I am using many of the approaches suggested by David Scott in marketing my new novel CASE CLOSED."
"I listened to the Audible book and then bought the print version because it is such a valuable resource for a new business. If you are not using technology fully to promote your business then you need this book. If you think you are using technology you could probably be using it more effectively. I researched about a dozen books on this subject and most were either out of date or simply useless in content. I am familiar enough with the subject matter and still found this book to be very informative."
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