Binding: Softcover
Publisher: Irwin McGraw-hill
Date Published: 1998
ISBN-13:9780070122918ISBN:0070122911
Description: Very Good. Size: Oversized; Text in English (137 pages). Oversized soft cover. Very good condition, tight binding, unmarked pages. An exercise book accompanying "Advertising and Promotion" by the same authors. Based on practical research on Internet. Bookshelf S-117. Keywords: Advertising; Advertising & Promotion; Business & Economics; Communication in marketing; Non-Fiction; Sales promotion. read more
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Instructor's Video Manual to Accompany Advertising and Promotion (an Integrated Marketing Marketing Communications Perspective)
