About this title: Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The ...
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Binding: Hardback
Publisher: CANONGATE BOOKS LTD Country = UNITED KINGDOM
Date Published: 2009
ISBN-13:9781847673138ISBN:1847673139
Description: BRAND NEW HARDBACK. 304 pages. Our best decisions are a finely tuned blend of feeling and reason-and the precise mix depends on the situation. this title shows how the fluctuations of a few dopamine neurons saved a battlesh1p during the persian gulf war, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis. (Hardback) read more
Binding: Hardback
Publisher: Canongate Books Ltd
Date Published: 2009
ISBN-13:9781847673138ISBN:1847673139
Description: New. Our best decisions are a finely tuned blend of feeling and reason-and the precise mix depends on the situation. This title shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activ... read more
Description: New. PLEASE NOTE: All books are promptly imported from the UK using DHL or Royal Mail international mail WITH TRACKING NUMBER. D elivery is typically 5-10 working days. Please do not select expedited shipping. Professional and reliable bookseller (est.1987). read more
Description: New. Please note that deliveries to addresses in the UK and Europe will be in 4-14 business days. Other countries should refer to Alibris standard times. ISBN10: 1847673139. read more
Description: New. PLEASE NOTE: All books are promptly shipped from our UK warehouse using Royal Mail or DHL. International Priority mail for non-UK deliveries. Delivery is typically 2-4 working days for UK delivery. Heavier or more expensive books are shipped with a TRACKING NUMBER. Professional and reliable bookseller (est.1987). read more
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