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ISBN: 0205335403 / ISBN-13: 9780205335404

The Media of Mass Communication

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People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, ... Show synopsis

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  • The Media of Mass Communication (Allyn & Bacon) – Trade paperback (2001)
    by John Vivian

    The Media of Mass Communication

    Trade paperback, Allyn & Bacon
    2001
    English
    6th New ed.
    510 pages

    ISBN: 0205335403
    ISBN-13: 9780205335404

    This up-to-date, thoughtful, and reader-friendly presentation of the mass media, media messages, and media issues helps instructors "use the media to teach the media," as they explore its excitement, complexity, and impact on our lives. Widely praised for its ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication. The text retains its emphasis on the challenges of media while building on its extensive coverage of media history, effects, and culture. ... Show more

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Reviews of The Media of Mass Communication

Overall customer rating: 5.000
Monika

thorough, well organized

by Monika on Mar 6, 2014

There is a lot of information - starts from the history, connects to legal regulation then to deregulation. Divided into segments and within into Chapters breaks all the content into logical units.

Customer rating: 5 out of 5 5 out of 5
Would recommend?: Yes  1 out of 1
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