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ISBN: 1847673155 / ISBN-13: 9781847673152

The Decisive Moment: How the Brain Makes Up Its Mind

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Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go ... Show synopsis

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  • The Decisive Moment: How the Brain Makes Up Its Mind (Canongate Books Ltd) – Mass-market paperback (2010)
    by Jonah Lehrer

    The Decisive Moment: How the Brain Makes Up Its Mind

    Mass-market paperback, Canongate Books Ltd
    2010
    304 pages

    ISBN: 1847673155
    ISBN-13: 9781847673152

    Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we ... Show more

  • 1. Mass-market paperback, Canongate Books Ltd, 2010

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  • 2. Mass-market paperback, Canongate Books Ltd, 2010

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  • 3. Mass-market paperback, Canongate Books Ltd, 2010

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  • 4. Mass-market paperback, Canongate Books Ltd, 2010

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  • 6. Mass-market paperback, Canongate Books Ltd, 2010

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  • 7. Mass-market paperback, Canongate Books Ltd, 2010

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  • 8. Mass-market paperback, Canongate Books Ltd, 2010

    $156.48

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    Condition:
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    Ships from:
    NY, USA

    Description: New. Great customer service. You will be happy!

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