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ISBN: 0887309658 / ISBN-13: 9780887309656

Apple: The Inside Story of Intrigue, Egomania, & Business Blunders

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Business technology reporter Jim Carlton uncovers the inside story about what really happened to Apple Computer. Based on exclusive interviews with ... Show synopsis

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  • Apple: The Inside Story of Intrigue, Egomania, & Business Blunders (HarperCollins Publishers) – Trade paperback (1998)
    by Jim Carlton, Guy Kawasaki (Foreword by)

    Apple: The Inside Story of Intrigue, Egomania, & Business Blunders

    Trade paperback, HarperCollins Publishers
    1998
    English
    Expanded and Updated ed.
    465 pages

    ISBN: 0887309658
    ISBN-13: 9780887309656

    One of "BusinessWeek's" ten best books of 1997, this newly updated national bestseller chronicles the unlikely rise--and astonishing fall--of Apple Computer.

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Reviews of Apple: The Inside Story of Intrigue, Egomania, & Business Blunders

Overall customer rating: 4.000
ewrussell4@verizon.net

Insightful inside corporate story

by ewrussell4@verizon.net on Mar 23, 2012

Not just for the Apple enthusiast but for anyone with a keen interest in in learning a little bit more about those "Fortune 500" companies and how some tick.

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