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Binding: Softcover
Publisher: Villard
Date published: 2005
Description:
New with no dust jacket. 0812972368. BRAND NEW paperback....
New with no dust jacket. 0812972368. BRAND NEW paperback. Absolutely no marks. Collectible quality. No remainder mark.; 1.2 x 7.9 x 5 Inches; 480 pages; She teases and deceives. She writhes her way across the nation and beyond, seducing us all with her light and noise. Love her or hate her, you can’ t escape her. She’ s the American media– and nobody understands her better than Scott Singer. A rising star in the world of public relations, Scott is a master at manipulating the news, especially when the news isn’ t good for his clients. To journalists, he’ s the dark prince of deception. To others, he’ s merely the product of an amoral corporate culture. Not that their opinions matter to Scott, who shelved his ego years ago. It’ s the only way to stay sane in a business that thrives on flying off the handle. The trouble begins on the first day of Sweeps, when a fifteen-year-old girl goes on a fatal shooting spree in her high school cafeteria. For the news networks, it’ s a ratings bonanza, especially when clues suggest that the tragedy was loosely inspired by a popular rap song. Suddenly America’ s outrage is focused on Hunta, a young L.A. hip-hop artist who was on the verge of becoming a mainstream star. Now he’ s Public Enemy Number One, and his life is about to get infinitely worse. Saving Hunta could be the crowning achievement of Scott’ s career, but he knows it won’ t be easy. To take control of the story, he’ ll have to upstage it. And to do that, he’ ll have to engineer a hoax more ambitious and more elaborate than any publicist has ever attempted before. From the Hardcover edition.
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