Find Your Next Favorite Book
Save up to $20
Our Money-Back Guarantee

ISBN: 0750659386 / ISBN-13: 9780750659383

Strategic Marketing Management: Planning, Implementation and Control

by ,

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides ... Show synopsis

Find your copy

Buy it from  $22.60
Buy new from  $31.10
Alternate from  $25.84
Show Alternate Editions
Change currency
  • Strategic Marketing Management: Planning, Implementation and Control (Elsevier Butterworth Heinemann) – Trade paperback (2005)
    by Richard M S Wilson, Colin Gilligan

    Strategic Marketing Management: Planning, Implementation and Control

    Trade paperback, Elsevier Butterworth Heinemann
    2005
    English
    3rd ed.
    867 pages

    ISBN: 0750659386
    ISBN-13: 9780750659383

    This third edition of "Strategic Marketing Management" confirms it as the classic textbook on the subject. Its step- by-step approach provides comprehensive coverage of the five key strategic stages: 'Where are we now? Strategic and marketing analysis'; 'Where do we want to be? Strategic direction and strategy formulation'; 'How might we get there? Strategic choice'; 'Which way is best? Strategic evaluation'; and, 'How can we ensure arrival? Strategic implementation and control'. This new revised and updated third edition ... Show more

  • 1. Trade paperback, Elsevier Butterworth Heinemann, 2005

    $31.10
    List price: $76.95
    You save: $45.85 (60%)

    Add to Cart

    Condition:
    New

    Ships from:
    NY, USA

    Description: New. Trade paperback (US). Glued binding. 867 p. Contains:...

    Show details
  • 2. Trade paperback, Elsevier Butterworth Heinemann, 2005

    $36.00
    List price: $76.95
    You save: $40.95 (53%)

    Add to Cart

    Condition:
    Good

    Ships from:
    TX, USA

    Description: Good. 0750659386.

    Show details
  • 3. Trade paperback, Elsevier Butterworth Heinemann, 2005

    $39.31
    List price: $76.95
    You save: $37.64 (49%)

    Add to Cart

    Condition:
    New

    Ships from:
    NEW DELHI, INDIA

    Description: New. 0750659386 Brand New Softcover Edition. Please allow 4-14...

    Show details
  • 4. Trade paperback, Elsevier Butterworth Heinemann, 2005

    $45.75
    List price: $76.95
    You save: $31.20 (41%)

    Add to Cart

    Condition:
    Good

    Ships from:
    FL, USA

    Description: Good. 0750659386 USED BOOK in good condition| No supplements|...

    Show details
  • 5. Trade paperback, Elsevier Butterworth Heinemann, 2005

    $79.52

    Add to Cart

    Condition:
    New

    Ships from:
    MERSEYSIDE, UNITED KINGDOM

    Description: New. Trade paperback (US). Glued binding. 867 p. Contains:...

    Show details
  • 6. Trade paperback, Elsevier Butterworth Heinemann, 2005

    $79.69

    Add to Cart

    Condition:
    New

    Ships from:
    NJ, USA

    Description: BRAND NEW. 0750659386.

    Show details
  • 7. Trade paperback, Elsevier Butterworth Heinemann, 2005

    $79.87

    Add to Cart

    Condition:
    Very Good

    Ships from:
    FL, USA

    Description: Very good.

    Show details
  • 8. Trade paperback, Elsevier Butterworth Heinemann, 2005

    $79.87

    Add to Cart

    Condition:
    Very Good

    Ships from:
    VA, USA

    Description: Very good. Great customer service. You will be happy!

    Show details

Reviews of Strategic Marketing Management: Planning, Implementation and Control

Write this item's first Alibris review Review it now

Discussions about Strategic Marketing Management: Planning, Implementation and Control

Start a new discussion
  1. What's on your mind? Review post guidelines

Join Today!

Share your ideas with other community members

Create account

Already a member?

Log in now

Subjects related to Strategic Marketing Management: Planning, Implementation and Control

Get $300 in coupons and other goodies. Sign up for newsletter No, thank you.

You're signed up (and we you). Watch for our Welcome e-mail and your first coupon. Thanks!