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ISBN: 0750603291 / ISBN-13: 9780750603294

Strategic Marketing Management: Planning, Implementation, and Control

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This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides ... Show synopsis

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  • Strategic Marketing Management: Planning, Implementation, and Control (Butterworth-Heinemann) – Unknown binding (1992)
    by R M S Wilson

    Strategic Marketing Management: Planning, Implementation, and Control
    Cover may not depict edition offered for sale

    Unknown binding, Butterworth-Heinemann
    1992
    English
    New ed.
    644 pages

    ISBN: 0750603291
    ISBN-13: 9780750603294

    This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and ... Show more

  • 1. Softcover, Butterworth-Heinemann, 1992

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    Description: 644 p. Marketing Series. Audience: General/trade. shelf worn &...

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  • 2. Softcover, Butterworth-Heinemann, 1992

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  • 3. Softcover, Butterworth-Heinemann, 1992

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  • 5. Softcover, Butterworth-Heinemann, 1992

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  • 6. Softcover, Butterworth-Heinemann, 1992

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  • 7. Softcover, Butterworth-Heinemann, 1992

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  • 8. Softcover, Butterworth-Heinemann, 1992

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  • 9. Softcover, Butterworth-Heinemann, 1992

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