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ISBN: 0743260880 / ISBN-13: 9780743260886

Competitive Strategy: Techniques for Analyzing Industries and Competitors

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Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five ... Show synopsis

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  • Competitive Strategy: Techniques for Analyzing Industries and Competitors (Free Press) – Trade paperback (2004)
    by Michael E. Porter

    Competitive Strategy: Techniques for Analyzing Industries and Competitors

    Trade paperback, Free Press
    2004
    New edition. New edition.
    416 pages

    ISBN: 0743260880
    ISBN-13: 9780743260886

    Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and ... Show more

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Reviews of Competitive Strategy: Techniques for Analyzing Industries and Competitors

Overall customer rating: 4.334
mcmarada

Great book

by mcmarada on Jun 18, 2009

Although this is quite an elder book, described principles and approaches can be easily applied to managerial practice. Would definitely recommend to anyone interested in management.

Abeer

useful book for my Ph.D

by Abeer on Nov 10, 2007

This book is very useful for anyone interested in organization management in our days because it shows you how to formulate a strategy that can compete.

Humpy
by Humpy on Mar 19, 2007

Not many books are written on competitive advantage, and so Michael Porter's is considered to be a leading guide in such field. Would be a little intimidating to be read by the laymen. I also understand that there's a whole new branch in MBA centred on this subject alone.

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