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David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company ...Show synopsisDavid Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. "Confessions of an Advertising Man" is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.Hide synopsis
Description:photograph. Good, corners/spine ends a little worn, cover rubbed...photograph. Good, corners/spine ends a little worn, cover rubbed/creased, First/last few pages creased, page ends a little soiled, ISBN 0-689-70601-4,
Description:Fine. Excellent condition. Truly like new. Bought, put on shelf,...Fine. Excellent condition. Truly like new. Bought, put on shelf, never read, never used. Trade paperback (US). Glued binding. 192 p. Audience: General/trade.
Description:Acceptable. Intact & readable. PLEASE NOTE~ we rated this book...Acceptable. Intact & readable. PLEASE NOTE~ we rated this book USED~ACCEPTABLE due to likely defects such as highlighting, writing/markings, folds, creases, ETC. We ship from Dallas within 1 day & we LOVE our customers! Satisfaction guaranteed.
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