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ISBN: 0495500534 / ISBN-13: 9780495500537

Media Programming: Strategies and Practices

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Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, delivers the most accurate and up-to-the-minute coverage of ... Show synopsis

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  • Media Programming: Strategies and Practices (Wadsworth Publishing Company) – Trade paperback (2008)
    by Susan Tyler Eastman, Douglas A Ferguson

    Media Programming: Strategies and Practices

    Trade paperback, Wadsworth Publishing Company
    2008
    English
    8th ed.
    466 pages

    ISBN: 0495500534
    ISBN-13: 9780495500537

    Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including ... Show more

  • 1. Trade paperback, Wadsworth Publishing Company, 2008

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  • 2. Trade paperback, Wadsworth Publishing Company, 2008

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