New York. 1999. Norton. 1st American Edition. Very Good In Wrappers. 191 pages. paperback. Cover: Geoff Spear. 0393320375. keywords: Politics Global Capitalism America Sports Endorsements Michael Jordan. inventory # 33475. FROM THE PUBLISHER-With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. For this new paperback edition, LaFeber has added a chapter on globalization in a changed world, after mass protests and since September 11.
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