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ISBN: 0385669747 / ISBN-13: 9780385669740

The Power of Habit: Why We Do What We Do in Life and Business

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An award-winning "New York Times" business reporter takes readers to the thrilling edge of scientific discoveries that explain why habits exist and ... Show synopsis

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  • The Power of Habit: Why We Do What We Do in Life and Business (Doubleday Canada) – Hardcover (2012)
    by Charles Duhigg

    The Power of Habit: Why We Do What We Do in Life and Business

    Hardcover, Doubleday Canada
    2012
    English
    New ed.
    371 pages

    ISBN: 0385669747
    ISBN-13: 9780385669740

    Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives. "We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or ... Show more

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