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ISBN: 0324055692 / ISBN-13: 9780324055696

Multinational Management: A Strategic Approach

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In today's increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The ... Show synopsis

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  • Multinational Management: A Strategic Approach (Thomson South-Western) – Unknown binding (2001)
    by John B Cullen

    Multinational Management: A Strategic Approach

    Unknown binding, Thomson South-Western
    2001
    English
    2nd College ed.
    696 pages

    ISBN: 0324055692
    ISBN-13: 9780324055696

    Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the following key topics: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international ... Show more

  • 1. Softcover, Thomson South-Western, 2001

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  • 2. Softcover, Thomson South-Western, 2001

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  • 3. Softcover, Thomson South-Western, 2001

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  • 4. Softcover, Thomson South-Western, 2001

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  • 6. Softcover, Thomson South-Western, 2001

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  • 7. Softcover, Thomson South-Western, 2001

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  • 10. Softcover, Thomson South-Western, 2001

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