Breaking Up America: Advertisers and the New Media World

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Breaking Up America: Advertisers and the New Media World - Turow, Joseph

A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of contemporary practices with an historical perspective, it traces the shift that began in the mid-1970s when advertisers rejected mass marketing in favour of ever more aggressive target marketing. ...

Breaking Up America: Advertisers and the New Media World 1998, University of Chicago Press

ISBN-13: 9780226817507

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Breaking Up America: Advertisers and the New Media World 1997, University of Chicago Press, Chicago, IL

ISBN-13: 9780226817491

Hardcover

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