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ISBN: 0073378909 / ISBN-13: 9780073378909

Introduction to Mass Communication: Media Literacy and Culture

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This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and ... Show synopsis

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  • Introduction to Mass Communication: Media Literacy and Culture (McGraw-Hill Humanities/Social Sciences/Languages) – Trade paperback (2009)
    by Stanley J Baran

    Introduction to Mass Communication: Media Literacy and Culture

    Trade paperback, McGraw-Hill Humanities/Social Sciences/Languages
    2009
    English
    6th ed.
    450 pages

    ISBN: 0073378909
    ISBN-13: 9780073378909

    This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on ... Show more

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Reviews of Introduction to Mass Communication: Media Literacy and Culture

Overall customer rating: 4.500
SweetSal

NICE!

by SweetSal on Oct 14, 2010

I got an almost new book at a great price! And the delivery was prompt.

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