This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for ...
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This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea - and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." -William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
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Description: Acceptable. Book is in good reading condition. Cover has wear at edges and corners, and may have creases. Spine has wear at edges and creases.
Description: Fine. 0071410945 Ships next business day. NEW/UNREAD! ! ! Text is Clean and Unmarked! --Be Sure to Compare Seller Feedback and Ratings before Purchasing--Has a small black line on bottom/exterior edge of pages. May have light shelf wear to cover from storage, if any.
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Description: BRAND NEW PAPERBACK. 7 by 5 inches. (64 pages) a step-by-step technique for sparking breakthrough creativity in advertising--or any field since its publication in 1965, a technique for producing ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. now let james webb young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. james webb young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. the results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. he not only makes this point vividly for us but shows us the road to that goal. --william bernbach, former chairman and ceo, doyle dane bernbach inc. james webb young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners. (Paperback)
Description: BRAND NEW PAPERBACK. 64 pages. (64 pages) offers a step-by-step technique for sparking breakthrough creativity in advertising-or any field. edition new ed (Paperback)
Description: A McGraw-Hill Advertising Classic "A Technique for Producing Ideas "reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation...
Description: Paperback Book is in Very Good condition: clean cover, clean pages (no text markings), clean page edges (no remainder mark). Ships with bar coded label for faster delivery!
"A really quick and easy read. Explains how coming up with ideas is a process that has more to do with seeing relationships between existing info and rearranging old ideas than with intuition."
"An idea is a new combination of the old. To form ideas, study the relationships between what is already known.
1. Gather raw information, both specific and general to the subject 2. Find connections between this information. 3. Rest; put the topic out of your mind. 4. A "eureka" moment occurs; this is the birth of a new idea. 5. Adapt the idea so that it works in a real-world situation."
"Read this one for work. It's a useful, brief primer on a process one can use to come up with ideas. In the process, it makes great arguments for a liberal arts education, and for the value of following our interests and passions in our leisure time."
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