Description: Acceptable. Book is in good reading condition. Cover has wear at edges and corners, and may have creases. Spine has wear at edges and creases. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Softcover
Publisher: McGraw-Hill
Date Published: 2000-12-01
ISBN-13:9780071373586ISBN:0071373586
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780071373586. read more
Binding: Paperback
Publisher: McGraw-Hill Education(McGraw-Hill Professional)
Date Published: 2001
ISBN-13:9780071373586ISBN:0071373586
Description: BRAND NEW PAPERBACK. 8 by 5.299 inches. (213 pages) chapter 1. what positioning is all about. chapter 2. the assault on the mind. chapter 3. getting into the mind. chapter 4. those little ladders in your head. chapter 5. you can't get there from here. chapter 6. positioning of a leader. chapter 7. positioning of a follower. chapter 8. repositioning the competition. chapter 9. the power of the name. chapter 10. the no-name trap. chapter 11. the free-ride trap. chapter 12. the line-extension trap ... read more
Edition: 2nd edition
Binding: Paperback
Publisher: MCGRAW-HILL EDUCATION-EUROPE Country = UNITED STATES
Date Published: 2001
ISBN-13:9780071373586ISBN:0071373586
Description: BRAND NEW PAPERBACK. 213 pages. (213 pages) describes an approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses and those of its competitors. this book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product. edition 2 (Paperback) read more
Binding: Paperback
Publisher: McGraw-Hill
Date Published: 2000
ISBN-13:9780071373586ISBN:0071373586
Description: Good. Clean inside and cover Goodwillnyonline carries a wide range of quality new and used items at competitive prices. Goodwillnyonline is operated by Goodwill Industries of Greater New York & Northern New Jersey. A major provider of services for people with disabilities and other barriers to employment. read more
Binding: Paperback
Publisher: McGraw-Hill
Date Published: 2000
ISBN-13:9780071373586ISBN:0071373586
Description: Good. Used Condition-GOOD can be a well cared for Book that is in great condition to a Book that may show some signs of wear. GOOD Books sometimes are permanently marked; have some spine or page creases; exibit signs of aging or an ExLibrary copy. ** Sometimes grease pencil or permanent marking on cover. May contain limited notes and or highlighting. 100% Satisfaction guaranteed on all purchases. ** SHIPS FROM USA-Domestic Delivery takes 5-14 days ** read more
Description: Good. Used-Good. 1st Edition May contain highlighting/underlining/notes/etc. May have used stickers on cover. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes 4-14 business days. read more
Binding: Paperback
Publisher: Mcgraw-Hill Education-Europe
Date Published: 2001
ISBN-13:9780071373586ISBN:0071373586
Description: New. Describes an approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak... read more
Binding: Paperback
Publisher: MCGRAW HILL BOOK CO
Date Published: 2000
ISBN-13:9780071373586ISBN:0071373586
Description: New. "One of the most important communication books I've ever read. I highly recommend it! "--Spencer Johnson, author of "Who Moved My Cheese? " and co-author of "The One Minute Manager"., . "Ries and Trout taught me everything I know about branding, market... read more
Description: New. DISPATCHED FROM UNITED KINGDOM. NO EXPEDITED SHIPPING! Please note orders are confirmed immediately and may take 2-3 business days to ship. This processing time is in addition to the shipping time. Please allow 10-14 days for delivery. Brand new item. Order now. Selling online since 1995. Order with confidence. Code: G20091125051127D. read more
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