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ISBN: 0029253608 / ISBN-13: 9780029253601

Competitive Strategy: Techniques for Analyzing Industries and Competitors

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Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five ... Show synopsis

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  • Competitive Strategy: Techniques for Analyzing Industries and Competitors (Free Press) – Hardcover (1980)
    by Michael E Porter

    Competitive Strategy: Techniques for Analyzing Industries and Competitors

    Hardcover, Free Press
    1980
    English
    396 pages

    ISBN: 0029253608
    ISBN-13: 9780029253601

    Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for undestanding a business and the behaviour of its competitors. Step-by-step, Porter provides the techniques and tools managers need to successfully conduct an industry and competitor analysis. Beginning with a comprehensive set of tools and techniques for analyzing any industry and any array of competitors, the book moves on to examine competitive strategies for ... Show more

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Reviews of Competitive Strategy: Techniques for Analyzing Industries and Competitors

Overall customer rating: 4.334
mcmarada

Great book

by mcmarada on Jun 18, 2009

Although this is quite an elder book, described principles and approaches can be easily applied to managerial practice. Would definitely recommend to anyone interested in management.

Abeer

useful book for my Ph.D

by Abeer on Nov 10, 2007

This book is very useful for anyone interested in organization management in our days because it shows you how to formulate a strategy that can compete.

Humpy
by Humpy on Mar 19, 2007

Not many books are written on competitive advantage, and so Michael Porter's is considered to be a leading guide in such field. Would be a little intimidating to be read by the laymen. I also understand that there's a whole new branch in MBA centred on this subject alone.

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