UNUSED, LIKE NEW, NOT EX-LIBRARY, PAPERBACK ISBN: 086278459X (MANAGEMENT BUSINESS ADMINISTRATION-also was published as 'Would Saks York do it? '), 320 pages. One of the best business books of the year'Soundview Executive Book SummariesEven the smallest business can compete with the big guys by building customer loyalty. Here is a practical five-step business strategy for turning prospective shoppers into regular customers and ultimately into your business's best promoters. The Raphels offer concrete tips to take you up every step of the loyalty ladder, including telemarketing, advertising, in-store promotions, direct mail. Hundreds of examples from years of hands-on experience. Interviews with America's top sales peopleCase studies of top customer-focused businesses.
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