Edition: 5th ed.
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 1997
ISBN-13:9780132446099ISBN:013244609X
Description: Good in very good dust jacket. Sewn binding. Cloth over boards. 320 p. Business Classics (Hardcover Prentice Hall). Audience: General/trade. read more
Edition: 5 Sub
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 3/1/1997
ISBN-13:9780132446099ISBN:013244609X
Description: New. 013244609X 1997 Prentice Hall. Brand New. This hardcover copy, in a new dustjacket, is in excellent condition. The text is unmarked/unread and the binding is sturdy. 100% customer satisfaction guaranteed. We process and ship orders daily. "A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. ... read more
Edition: Fifth Edition {First Printing}
Binding: Half-Leather
Publisher: Prentice-Hall Career & Personal Development, Englewood Cliffs, New Jersey
Date Published: 1997
ISBN-13:9780132446099ISBN:013244609X
Description: Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. "A legend in advertising for more than sixty years, John Caples taught the advertising industry how to KNOW-not just guess-whether their ads worked. Now his classic reference on advertising that sells has been completely revised and updated by advertising consultant Fred Hahn to make it even more useful to advertising professionals everywhere. Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of ... read more
Edition: 5th ed.
Binding: Hardcover
Publisher: Prentice Hall
Date Published: 1997
ISBN-13:9780132446099ISBN:013244609X
Description: Fine in fine dust jacket. looks new. Sewn binding. Cloth over boards. 320 p. Business Classics (Hardcover Prentice Hall). Audience: General/trade. read more
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