Binding: Softcover
Publisher: McGraw-Hill
Date Published: 2000-12-01
ISBN-13:9780071373586ISBN:0071373586
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780071373586. read more
Binding: Paperback
Publisher: McGraw-Hill Education(McGraw-Hill Professional)
Date Published: 2001
ISBN-13:9780071373586ISBN:0071373586
Description: BRAND NEW PAPERBACK. 8 by 5.299 inches. (213 pages) chapter 1. what positioning is all about. chapter 2. the assault on the mind. chapter 3. getting into the mind. chapter 4. those little ladders in your head. chapter 5. you can't get there from here. chapter 6. positioning of a leader. chapter 7. positioning of a follower. chapter 8. repositioning the competition. chapter 9. the power of the name. chapter 10. the no-name trap. chapter 11. the free-ride trap. chapter 12. the line-extension trap ... read more
Edition: 2nd edition
Binding: Paperback
Publisher: MCGRAW-HILL EDUCATION-EUROPE Country = UNITED STATES
Date Published: 2001
ISBN-13:9780071373586ISBN:0071373586
Description: BRAND NEW PAPERBACK. 213 pages. (213 pages) describes an approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses and those of its competitors. this book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product. edition 2 (Paperback) read more
Description: Satisfaction Guaranteed. Shipped quickly. 2000. Paperback. 1 Ed. Used, very good. Very good overall with light to moderate wear. No dust jacket. read more
Description: Good. Used-Good. 1st Edition May contain highlighting/underlining/notes/etc. May have used stickers on cover. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes 4-14 business days. read more
Binding: Paperback
Publisher: Mcgraw-Hill Education-Europe
Date Published: 2001
ISBN-13:9780071373586ISBN:0071373586
Description: New. Describes an approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak... read more
Binding: Paperback
Publisher: MCGRAW HILL BOOK CO
Date Published: 2000
ISBN-13:9780071373586ISBN:0071373586
Description: New. "One of the most important communication books I've ever read. I highly recommend it! "--Spencer Johnson, author of "Who Moved My Cheese? " and co-author of "The One Minute Manager"., . "Ries and Trout taught me everything I know about branding, market... read more
Description: New. DISPATCHED FROM UNITED KINGDOM. NO EXPEDITED SHIPPING! Please note orders are confirmed immediately and may take 2-3 business days to ship. This processing time is in addition to the shipping time. Please allow 10-14 days for delivery. Brand new item. Order now. Selling online since 1995. Order with confidence. Code: G20091214045929D. read more
Description: Like New. SHIPS FROM GERMANY. NO EXPEDITED SHIPPING! Allow 10-14 business days for delivery. Please always check the language in the product description section. Few left in stock-order soon. Selling online since 1995. Code: L20091209080154I. read more
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