BOOKS by Yolanda Zappaterra
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Art Direction + Editorial Design
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Yolanda Zappaterra
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Editorial: Print and Electronic Design
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Yolanda Zappaterra
An examination of famous editorial projects. It provides an overview of the entire working process, from juggling creative elements such as photography, typography, text and illustration, to dealing with constraints and demands from editors, publishers, advertisers, repro houses and printers.
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Conscientious Objectives: Designing for an Ethical Message
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John Cranmer, Yolanda Zappaterra
In a marketplace where powerful international organizations and global corporations are under increasing pressure to appear conscientious about ethical issues in their production and distribution, this title should equip designers with the means to reflect this through brand and design. Through professional advice and in-depth case studies, this ...
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Editorial Design: For Print and Electronic Media
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Yolanda Zappaterra
This guide explores the creative and technical process behind international projects including books, magazines and websites. Written largely in the voice of each project's designer, it combines feedback from clients and other professionals engaged in the projects.
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Illustracion Proyectos de Illustracion Reales Desde El Planteamiento
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Yolanda Zapaterra, Yolanda Zappaterra
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Typography: Electronic Workshop
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Yolanda Zappaterra
Shown in this state-of-the-art survey are the latest, most innovative ways designers are working with typography based on the astounding new technology available today. Sixteen actual projects drawn from a wide range of markets show how the computer has enabled designers to custom-tailor fonts as an integral part of an overall layout, allowing ...
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Illustration
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Yolanda Zappaterra
Brilliant examples of how international illustrators have integrated computer software into their work are presented in this state-of-the-art survey for students, home desktop publishers, and graphic artists.
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