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Nature and Origins of Mass Opinion
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by
John R Zaller, James H Kuklinski (Editor), Dennis Chong (Editor)
In this book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, ...
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