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The Persona Principle: How to Succeed in Business with Image-Marketing
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by
Derek Lee Armstrong, Kam Wai Yu
Image is a tool that guarantees success-but only if you know how to use it. The Persona Principle will teach you the most powerful image-marketing secrets of the world's leading enterprises. Whether your goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, this book will ...
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