This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and ...
First printed in 1963, this book has stimulated thousands of long-term practitioners and neophytes alike to greater achievement by showing concisely with insight, wit and fact what advertising really is, how it works and what one must understand and do to be successful in its practice.
Binding: Hardcover
Publisher: Coapa, New Mexico: The Pinon Press, 1956
Date Published: 1956
Description: Very Good+ Brown paper covered boards with tan title label on front. Unpaginated. No ownership or other marks. Rear endpaper is loosening from binding else a nice copy. read more
Description: *Helping and promoting global literacy since 1961* first edition, 600 copies printed as a Christmas keepsake for friends; 16mo, [30] pp.; fraying at extremities of spine and light general age toning but overall very good in unprinted boards with attached jacket; Young was an advertising executive and at the time a Consultant and Director of J. Walter Thompson Company, the first installment in the autobiographical series, how eagerly the following chapters were awaited is a matter of conjecture. read more
Edition: First, Limited Edition
Binding: Hardcover
Publisher: The Pinon Press
Date Published: 1955
Description: Very Good. 16mo-over 5¾"-6¾" tall One of 600 copies printed for the author's friends. Observations of the author beginning in the 1880s, reflecting on life in Ohio and Kentucky in the late nineteenth and early twentieth centuries, discussing religion, politics, the Spanish-American War and the attitudes of the times. Plain boards with attached brown dustjacket, front cover label, unpaginated (about thirty pages). Some external wear, including a bit of chipping to the edges and cover label, ... read more
Description: Good. Collectible-Good NO DUST JACKET SEXTODECIMO (16MO) / CLOTH HARDCOVER. NO DUST JACKET. 2ND PRINTING. Cover has rubbing, fading and discoloring. Corners of cover are slightly bumped and rubbed. Binding is slightly cocked and spine is partially cracked. Some dirt discoloring and staining on page ends and edges. Some pages are shaken. Some content and margins have pencil writing and underlining. Content and text remains intact and in good shape. Content binding is secure. read more
Description: YOUNG, James Webb. A STORY STILL UNTOLD: THE DEVELOPMENT OF AMERICA'S SOCIALLY CONSCIOUS CAPITALISM. Coapa, New Mexico: The Pinon Press, 1951. 16mo., boards in glassine jacket. Limited Edition of 500 numbered copies. Fine; little edgewear glassine d/j. read more
Description: YOUNG, James Webb. THE ITCH FOR ORDERS: CHAPTER III OF AN EGO-BIOGRAPHY. Coapa, New Mexico: 1957. 16mo., boards in glassine jacket. Limited Edition of 600 copies. Very Good; little wear jacket. read more
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