BOOKS by James Ryland Young

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Personal Selling: Function, Theory, & Practice more books like this

by James Ryland Young

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Personal Selling: Function, Theory, and Practice, 4e introduces sales from a professional, real-world perspective. The authors use their varied selling experiences and strong academic backgrounds to harmonize sound theory and successful practice. Input from top marketing executives further brings key principles to light. The text quickly delves to ...

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