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Glencoe Marketing Essentials
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by
Lois Schneider Farese, Grady Kimbrell, Carl A Woloszyk
"Marketing Essentials" is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. ...
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