BOOKS by Roger D Wimmer, PH.D.

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Mass Media Research: An Introduction more books like this

by Roger D Wimmer, PH.D.

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MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward ...

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