For introductory-level courses in Advertising offered by communications, journalism, and marketing departments. This revision of the classic Kleppner text provides a sophisticated overview of the marketing communication field, branding, integrated communications, and new media advertising. Covering the entire field of advertising with special ...
Popular series gives all the essentials of bicycling throughout the world. Includes tips on trip planning, safety, health, food, accommodations, sites of interest, buying and outfitting a bike, and more.
Emphasizing serene nature escapes away from the urban bustle, this guide features walks of one to five miles in length. Covering parks in greater Portland, each description includes distance, best time of year, and accessibility.
Popular series gives all the essentials of bicycling throughout the world. Includes tips on trip planning, safety, health, food, accommodations, sites of interest, buying and outfitting a bike, and more.
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