In this title three Asian scholars and consultants have made explicit how the concerns of war - the terrain, deception, the moral influence of the leader, for example - play out in the boardroom. Through the stories of negotiations and marketing strategies of companies in both the East and the West, the authors illuminate the applicability of Sun ...
In this title three Asian scholars and consultants have made explicit how the concerns of war - the terrain, deception, the moral influence of the leader, for example - play out in the boardroom. Through the stories of negotiations and marketing strategies of companies in both the East and the West, the authors illuminate the applicability of Sun ...
With the rapid shift in global economic power, many Western companies are jumping onto the bandwagon towards Asia, lured by the rich returns that the region can potentially provide. However, many are ill prepared for the cultural challenges, many are too impatient and prescribed in their market entry strategies and many struggle with the ...
This book is very timely in view of the growing importance of Asia. Over the past ten years, many Asian economies ranging from the newly industrialized economies of Taiwan, Hong Kong, Singapore and South Korea, to the semi-developing economies of Malaysia, Indonesia, and Thalland, have all experienced tremendous economic growth unparalleled in any ...
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