An Inside Account of One Company's Remarkable Transformation Take a fascinating, decade-long journey to witness the remarkable transformation of a mediocre company into a team-based top competitor. Your guides are a trio of participant/observers, all key players in achieving this systemic change of classic proportion.-Jerome M. Rosow, president, ...
Business success depends not only on visionary ideas but also on the ability to get employees, investors, potential partners, and customers to "buy-in" to those ideas. This work presents the language of leadership used by the most influential leaders in business, politics, and other arenas.
Through real-world case studies and exclusive interviews, this text imparts a revolutionary yet practical approach to influencing people's thoughts and feelings in order to generate their buy-in.
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