Your search: Books » Author: Walker,John
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Marketing Strategy: A Decision-Focused Approach
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Orville C Walker
"Marketing Strategy 6/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision ...
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Introduction to Hospitality
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John R. Walker
For undergraduate introductory courses in Hospitality, such as Introduction to Hospitality, Introduction to Hospitality and Tourism, and Introduction to Hotel and Restaurant Management. Tomorrow's managers are off to a strong start with this best-selling comprehensive tour through the fascinating and challenging related fields in the hospitality ...
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Marketing Management: A Strategic Decisionmaking Approach
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John W Mullins, Orville C Walker, Harper W Boyd, Jr.
"Marketing Management: A Strategic Decision-Making Approach 6th Edition" concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and ...
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The Yeast Syndrome: How to Help Your Doctor Identify & Treat the Real Cause of Your Yeast-Related Illness
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John P Trowbridge, Morton Walker, M.D.
The most complete and up-to-date book on the epidemic affecting 80 million American men, women, and children. How to recognize the symptoms, why many doctors do not diagnose yeast infections, and how to bring it to your doctor's attention. Eleven questionnaires to determine your risk of a yeast-related disorder. The many causes of the yeast ...
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The Restaurant: From Concept to Operation
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John R Walker
This book comprehensively covers opening and running a restaurant - revised and updated. A successful restaurant is a dream business. It offers guests a fabulous experience, while the restaurateur gets an exciting workplace, creative license, and potentially nice profit margins. Of course, restaurant success does not arrive on a silver platter. It ...
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Bookmarks: A Guide to Research and Writing
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John Ruszkiewicz, Professor Janice R Walker, Michael A Pemberton
Preparing students for the ever-changing demands of conducting research in today's world, Bookmarks: A Guide to Research and Writing establishes a new benchmark for college research guides, serving as a bridge between old and new traditions for researchers who expect to work regularly in both print and electronic environments. Written in a lively ...
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National Gallery of Art, Washington
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John Walker
This volume reproduces over 1000 works in the National Gallery of Art, Washington, DC, in colour, many printed with gold. Every full-page colour plate is accompanied by a commentary, and the artists covered include Giotto, Leonardo, Rubens, Rembrandt, Monet, Manet, Cezanne, Matisse and Picasso.
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Machining Fundamentals
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John R Walker
Machining Fundamentals is a comprehensive text that provides an introduction to the various machining operations, setups, and procedures. The extensively revised text details all traditional machining methods, as well as newer and nontraditional methods. Extensive coverage of CNC and automated manufacturing processes is included.
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Halliwell's Film, Video & DVD Guide
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by
John Walker (Editor)
With more entries than any other guide and over one hundred years of entertainment and cinema information at your fingertips, this is widely recognised as the biggest and the best film guide available. It is the undisputed bible for film enthusiasts and trivia buffs everywhere - a must-have for every moviegoer. Long established as the first and ...
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Marketing Management: A Strategic Decision-Making Approach
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John Mullins, Mullins John, Walker Orville
"Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place ...
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Masters of American Comics
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John Carlin (Editor), Paul Karasik (Editor), Brian Walker (Editor)
Comic strips and comic books were among the most popular and influential forms of mass media in 20th-century America. This fascinating book focuses on fifteen pioneering cartoonists, ranging from Winsor McCay to Chris Ware, who brought this genre to the highest level of artistic expression and who had the greatest impact on the development of the ...
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Supervision in the Hospitality Industry: Applied Human Resources
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Jack E Miller, John R Walker, Karen Eich Drummond, Ed.D., F.A.D.A., F.M.P.
This "Fifth Edition" provides comprehensive coverage of the principles, theories, human relations techniques, and decision making skills that are required to manage a workforce to profitable results. It helps managers satisfy obligations to owners, customers, and employees while maintaining a positive work climate, developing job expectations, ...
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Modern Metalworking
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John R Walker
Modern Metalworking is a comprehensive text that introduces students to metalworking technology It provides basic information about tools, materials, and procedures using a straightforward approach in short, yet complete units. Over 1500 drawings and photographs highlight important concepts and procedures.
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The Garden Planner: Over a Million Ways to Mix and Match Perfect Beds and Borders
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John N Walker
A unique mix-and-match guide to over 300 plants. Organized in a handy flip format.
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Introduction to Hospitality Management
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John R Walker
For courses in Introduction to Hotel and Motel Management and Introduction to the Hospitality Industry. Designed for tomorrow's hospitality management professionals, this text is a comprehensive tour of the fascinating and challenging fields of the hospitality industry: travel and tourism, lodging, foodservice, meetings, conventions and ...
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Exploring drafting: basic fundamentals
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John R. Walker
Exploring Drafting is designed for use in introductory courses at any instructional level in which drafting fundamentals and basic drafting techniques are stressed. This outstanding edition retains the solid content and features that have made it a popular introductory text, while updating the applications to modern practices. Exploring Drafting ...
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Modern Physics for Scientists and Engineers
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by
John Taylor, Chris Zafaritos
For freshman/sophomore-level courses in Modern Physics taken by students in the physical sciences and engineering. Designed specifically for students at the freshman/sophomore level, this introduction to modern physics is refreshingly contemporary--offering a highly motivating blend of exceptional readability enlivened with humor, flexibility in ...
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Ivory's Ghosts: The White Gold of History and the Fate of Elephants
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by
John Frederick Walker
Long before gold and gemstones held allure, humans were drawn to the "jewels of the elephant"--its great tusks--for their beauty, rarity, and ability to be finely carved. In "Ivory's Ghosts," John Frederick Walker tells the astonishing story of the human lust for ivory and its cataclysmic implications for elephants. Each age and each culture, from ...
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Principles and Techniques of Biochemistry and Molecular Biology
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by
Keith Wilson (Editor), John Walker (Editor)
This is a new and expanded edition of the bestselling Principles and Techniques of Practical Biochemistry. It includes discussion of the theoretical principles, practical details and applications of the key experimental techniques that are routinely used in modern biochemistry and molecular biology, including those that have led to the emergence ...
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A Certain Curve of Horn: The Hundred-Year Quest for the Giant Sable Antelope of Angola
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by
John Frederick Walker
In A Certain Curve of Horn, veteran journalist John Frederick Walker tells the story of one of the most revered and endangered of the regal beasts of Africa: the giant sable antelope of Angola, a majestic, coal-black quadruped with breathtaking curved horns more than five feet long. It is an enthralling and tragic tale of exploration and adventure ...
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The Bold Frontier
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by
John Jakes, Dale L Walker (Introduction by)
From the author of the "Kent Family Chronicles" and "North and South" comes this special edition of one of his all-time classic collections that includes a new introduction from the author and three additional stories set against the untamed territory of the American West.
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Diving and Subaquatic Medicine
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by
Carl Edmonds
Now in it's fourth edition, "Diving and Subaquatic Medicine" remains the leading text on diving medicine. This completely revised edition covers the newly described diseases of diving medicine, the modern types of diving and diving equipment, free and indigenous diving, as well as updating the previous edition's coverage of established diving ...
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The Protein Protocols Handbook
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by
John M Walker (Editor)
Since the publication of the bestselling second edition of John Walker's widely acclaimed "Protein Protocols Handbook", there have been continual methodological developments in the field of protein chemistry. This greatly enhanced third edition introduces 57 critically important new chapters, as well as significantly updating the previous edition ...
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Triumph Over Shyness: Conquering Shyness and Social Anxiety
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by
Murray B Stein, M.D., John R Walker, PH.D.
Does anxiety in social situations make you nervous or uncomfortable? Does it interfere with things you want to do? Does it keep you from having fun? If you answered "yes" to any of these questions, you may be one of millions who suffer from shyness and social anxiety. Fortunately, help is available, with "Triumph Over Shyness". Written by experts ...
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Exploring Drafting
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John R Walker
Exploring Drafting is designed for use in introductory courses at any instructional level in which drafting fundamentals and basic drafting techniques are stressed. This outstanding edition retains the solid content and features that have made it a popular introductory text, while updating the applications to modern practices. Exploring Drafting ...
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