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BOOKS by Orville C Walker

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Marketing Management: A Strategic Decisionmaking Approach

Marketing Management: A Strategic Decisionmaking Approach more books like this

by John W Mullins, Orville C Walker, Harper W Boyd, Jr.

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$38.02  

(new softcover, see detail)

Order this item today and it should be delivered to any address by Wednesday, December 24.

"Marketing Management: A Strategic Decision-Making Approach 6th Edition" concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and ...

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Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach more books like this

by John Mullins, Mullins John, Walker Orville

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$1.99  

(new softcover, see detail)

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"Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place ...

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Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach more books like this

by Orville C Walker

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$1.99  

(new softcover, see detail)

Order this item today and it should be delivered to any address by Wednesday, December 24.

"Marketing Strategy 6/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision ...

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Marketing Strategy: Planning and Implementation

Marketing Strategy: Planning and Implementation more books like this

by Orville C Walker

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$1.99  

(used softcover, see detail)*

Order this item today and it should be delivered to any address by Wednesday, December 24.

This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their ...

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Walker ] Marketing Strategy ] 1999 ] 3

Walker ] Marketing Strategy ] 1999 ] 3 more books like this

by Orville C Walker, Jean-Claude Larreche, Harper W Boyd, Jr.

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$1.99  

(used softcover, see detail)*

Order this item today and it should be delivered to any address by Wednesday, December 24.

This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.

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new only from $7.72!

Marketing management

Marketing management more books like this

by Harper W Boyd, Jr.

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$1.99  

(used hardcover, see detail)*

Order this item today and it should be delivered to any address by Wednesday, December 24.

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

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new only from $3.90!

Walker ] Marketing Strategy ] 2003 ] 4

Walker ] Marketing Strategy ] 2003 ] 4 more books like this

by Orville C Walker

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$87.50  

(used softcover, see detail)*

Order this item today and it should be delivered to any address by Wednesday, December 24.

see all copies from $2.67!

Marketing Strategy more books like this

by Orville C Walker, John Mullins, Jr Boyd

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision making ...

see all copies from $5.45!

Marketing: WITH OLC AND Premium Content

by Michael J Etzel, Orville C. Walker, William J. Stanton

"Marketing, 14/e", by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and ...

see all copies from $90.68!

Cherokee footprints-- more books like this

by Charles Orville Walker

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$175.00  

(used hardcover, see detail)*

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first editions

Cases and materials on Texas courts more books like this

by Louis R. Frumer, Wilmer D. Masterson, Orville C. Walker

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$33.75  

(used hardcover, see detail)*

Order this item today and it should be delivered to any address by Wednesday, December 24.

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Find additional items that match your search below

used book

Churchill/Ford/Walker's Sales Force Management, 7th

by Neil M.; Walker Orville C.; Marshall Greg W.; Churchill Gilbert A. Johnston Mark W.; Ford other copies of this book

price: $3.46

Ships from MD, USA Order this item today and it should be delivered to any address by Wednesday, December 24.

Edition: UNKNOWN Publisher: Mcgraw-Hill Irwin Date Published: 1/1/2002 ISBN-13: 9780072466485 ISBN: 0072466480

Description: Very good. read more

condition:

Book: Very Good

 

seller information:

Name: Ukazoo Books, MD, USA

Reliability: Best


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