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BOOKS by Eric Vrooman

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Word of Mouse: The Marketing Power of Collaborative Filtering

Word of Mouse: The Marketing Power of Collaborative Filtering more books like this

by John Riedl, Joseph A Konstan, Eric Vrooman

The authors of this critical book analyze dozens of companies--from Best Buy to Amazon to TiVo--and show what these companies are doing right and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.

see all copies from $2.48!

new only from $33.73! | first editions


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